New Channel Media

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New Channel Media specialises in applying a documentary style to video and photography content for drivers, teams, sponsors, and race organisers. Our productions are used to build awareness, generate demand, and maintain viewer engagement.
With many years of experience in developing commercial, corporate and documentary video productions for European and American clients, we know what it takes to capture an audience's attention, generate demand, and maintain loyalty.
Our customers come to us for a dedicated, all-inclusive service:
  • Video Production
  • Still Photography
  • Digital Publishing
  • Distribution
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The highest value, most sought-after brands in the World, develop great stories. New Channel Media tells your story, effectively competing for the attention of teams, sponsors and fans, establising a strong brand and a powerful connection.


Iconic shots of your drivers and cars, in the pitlane and on-track. Demand for content for social media channels and expectations for something new, exciting, engaging. Give fans and sponsors quality of photography that you would associate with your team.


New Channel Media takes the ebook concept to a new level. Giving your audience a fully interactive experience, when they want it, requires great content, superb design, and an understanding of what your fans and sponsors want.

World-Class Action


You will see us at many top racing series around the World such as the FIA World Endurance Championship, European Le Mans Series, Asian Le Mans Series, W-Series, and FIA Formula 2. We are regulars at the 24 Hours of Le Mans and attend private or season testing, awards ceremonies, and off-track activities.

New Channel Media adopted and enhanced the "micro crew" concept. Teams do not want to trip over cameramen, sound recordists, producer, assistants, and various other members of a typical TV crew. So we invested in new technology allowing us to get close but stay out of your way. We capture the best of you without the distraction.


New Channel Media takes the guesswork out of your production requirements. Once we have helped our clients develop a vision for their video, we manage all aspects of pre-production, execution, and delivery, on-time and within budget.

High quality video production needn't be costly to you. New Channel Media has developed budgeting models to meet a broad variety of needs and revenue acquisition expectations. Contact us for a friendly chat.

Building Your Brand


Over the past few years, there has been a significant increase in behind the scenes access to drivers, teams, racing series and sponsors. Fans want to know more about the sport, the people, the venues, and how it all works. Video, used well, will help you make a stronger connection with your audience, while reinforcing sponsor appeal and securing compelling opportunities.

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In 2020 we are taking on a number of productions specifically targeting mainstream on-line program distribution including Netflix, Apple TV and Amazon Prime Video. The availability of new motor sport content on these channels is rapidly increasing, often with varying degrees of quality.



More than 45 years of photography experience creating commercial, automotive, and photojournalistic content. Mainstream, iconic photographs are complimented with creative, artistic imagery that grabs a viewer's attention and effectively delivers a strong message.

Our work has been distributed and published worldwide. With a background in mainstream photojournalism, we have captured special moments in the lives of many, including celebrities, sports people, business professionals and military veterans.

Digital Meets Books


New Channel Media takes the ebook concept to a new level. Giving your audience a fully immersive, interactive experience, when they want it, requires great content, superb design, and a detailed understanding of what your fans, sponsors, and customers want.

New Channel Media exploits every aspect of the digital publishing platform, linking to social media, web pages, shopping sites, survey forms, and pretty much anything you can find on the Internet. A digital book is not contained by printed pages: it is a gateway to a universe of content.

As a driver, racing team, race organiser, sponsor, or rights holder, you are competing for the attention of fans and customers.

In motor sport, the most frequent story is how a race was won or lost. If you want to capture attention, it is important to do two things - tell a better story, and deliver it in a better way.

Innovative technology allows you to give your fans and sponsors a fully immersive experience, on-demand, on their terms. With more access comes greater engagement and greater awareness of who you are. More engagement leads to demand (people want to know more about you), and loyalty.

New Channel Media combines world-class photojournalism, video, audio, narrative, and reader input, with a passion for motor sport.

Your audience doesn’t just read your story - they get to experience it. And through effective digital publishing, we help you capture attention, create demand, and maintain loyalty.

Download some ebook examples created for the Apple iPad. Just click on the cover.

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Michael Fox launched New Channel Media in 2008 with Steve O'Neill and Peter West, with a focus on making better use of digital media to deliver great content to diverse, global audiences. From F1 car launches to championship celebration parties, New Channel Media delivers the iconic content you expect, plus a more journalistic, story-oriented style that you and your teams, drivers, sponsors, and fans will find exciting and engaging.

New Channel Media is located on the doorstep of Silverstone Circuit in the UK. We are always happy to meet with you at Silverstone by appointment only. You will more likely find us at London Heathrow or at a race track. We are happy to invest time to meet with you in person - just give us a bit of notice...

New Channel Media work featured in:
Velocity Magazine
Race Magazine
Race Car Engineering
AOL Motoring
Wired Magazine (driverless car feature)
PR Week (San Francisco Auto Show)
Motor Sport
Haymarket Publications
Conde Nast Publications
Business Week
Race Media:Digital Publications
Information Week
Haynes Publishing
Time Magazine
Chicago Tribune
New York Times Motoring Supplement
Financial Times
Houston Chronicle (petrochemical feature)
Die Welt
Der Spiegel
La Monde
Le Parisien
La Tribune
Inc. Magazine
Henley Media
New Channel Media assignments completed for:
Duqueine Engineering
IDEC Sport
Jota Sport
Pentus Racing Academy
Driving Koncept
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New Channel Media
Innovation Centre, Silverstone Circuit
Towcester, Northamptonshire
NN12 8GX, United Kingdom
+44(0)203 332 2033